In February 2022, my wife and I had the pleasure of seeing two spectacular musical acts back-to-back on two separate nights in Las Vegas - Metallica on Friday, and then Billy Joel on Saturday.
I see several tie-ins between that great experience and the one I just had at PACK EXPO Las Vegas (September 11-13).
First, while it's fun to crank up tunes at home, it's obviously infinitely better to take in live performances of uber-talented musicians. The same can be said of meeting one-on-one with packaging leaders and innovators at PACK EXPO. While I have written about dozens of companies over the last several months, meeting face-to-face with packaging executives and technicians provides valuable context and nuance that official news releases don't offer.
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